“If you want to understand why the widespread Target boycotts happening over the last few weeks are important, I think you need to look back at two very successful boycotts in recent history,” reports @GarrisonHayes in his new video. “Specifically, the far-right’s boycotts of Bud Light and Target.”
In the spring of 2023, conservatives lost their minds. After Bud Light sent influencer Dylan Mulvaney a few beer cans with her face on them, many on the right did the only logical thing: grabbed their guns and started shooting. All jokes aside, the boycott worked. With a fire in their souls, “the anti-woke bloodhounds” went on a search for their next divorced-from-reality tirade. And they found it in Target’s Pride Month collection. And again, their boycott worked.
“The 2023 MAGA boycotts laid the groundwork for the 2025 DEI rollbacks,” says Hayes. “Consumers tell corporations what they can and cannot get away with.”
As we’ve seen with the right’s war on DEI, it is Black people who are on the receiving end of this rhetoric and the administration’s actions against it. So Black churches and communities have a message for Target: If you turn your backs on us, we aren’t going to support you.
And as Hayes reports, early indicators show it’s already working.
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